Synthesis of the Shore Friendly Program (2019-2025)
Shore Friendly provides Puget Sound waterfront landowners with expert advice, technical assistance, and financial incentives to help them voluntarily choose alternatives to shoreline armor. Shore Friendly began in 2012 as a pilot social marketing effort funded through National Estuary Program grants. In 2019, the Washington State Legislature appropriated funding from the state capital budget to the Washington Department of Fish and Wildlife's Estuary and Salmon Restoration Program to provide continued financial support for existing local Shore Friendly programs and to expand the program to all Puget Sound counties.
This report describes and analyzes the first six years (2019-2025) of Shore Friendly as an established program within the Washington Department of Fish and Wildlife. It was commissioned by the Puget Sound Partnership and the Estuary and Salmon Restoration Program to compile information from the six local Shore Friendly programs, identify program successes and challenges, and provide program management recommendations for the current six-year iteration of Shore Friendly.